Kuno Creative Blog Google Analytics 4 Optimization Checklist | Kuno Creative

Used on tens of millions of websites worldwide, Google Analytics is recognized as the most widely adopted of modern web analytics platforms. While there’s no doubt this tool can help businesses understand how users find and engage with their website — and in turn help steer respective inbound marketing efforts in the right direction — the ROI they see is largely influenced by how the tool is used. When we’re talking about how to make the best use of Google Analytics 4, we can look at this topic through two lenses: how the tool is set up and how it’s leveraged once it is up and running. Part 1 of this blog post series explores best practices to guide your setup.