Kumulos Blog How Proximity Marketing Works for Bricks-And-Mortar Brands

Looking for a way to up your game when it comes to personalization? It would be a wise move! Smartphone users tell us again and again that when it comes to the way marketers communicate with them, irrelevant content and inconsistent messaging continue to dominate the pick of the pops when it comes to their biggest frustrations. But as technologies advance and consumer needs become ever more sophisticated and nuanced, brands that fail to personalize the customer experience will simply be outrun by the competition – at an alarming speed.  Step up to the plate, proximity marketing, currently enjoying its…