Kumulos: Optimove adds mobile to its toolbox with Kumulos acquisition | Mobile Marketing Magazine

CRM marketing platform Optimove has acquired Kumulos , which provides a personalized messaging platform for mobile apps. The acquisition furthers Optimove's efforts to expand the native messaging capabilities of its CRM Marketing platform, to enable brands to connect with existing customers and deliver personalized multichannel journeys at scale. Kumulos Co-founder Mark Petrie will join Optimove, serving as its Director of Engineering for Mobile Services. Optimove helps data-rich brands across industries manage large-scale CRM marketing frameworks. By personalizing thousands of campaigns to hundreds of segments, it allows brands to reach their customers with the right message on the right channel, autonomously determining the next-best-action for each individual customer. Optimove's platform sends more than 81bn optimized messages each year, for brands...