KJT Group Blog Generative AI Message Testing – Does it Really Work?

Message testing is a crucial process for pharmaceutical and biotech companies when evaluating the effectiveness of communications geared toward physicians, patients, and other stakeholders. Traditional message testing research involves manual surveys, focus groups, and interviews where participants rank messages based on their motivational impact. While traditional approaches remain effective, there are advantages and disadvantages when The post Generative AI Message Testing – Does it Really Work?  appeared first on KJT Group.