Kenscio Blog Unifying Customer Data for Personalization - The Backbone of Omni-Channel Success | Omni-Channel Growth Series Blog 3

Omni-Channel marketing isn't just about being present across email, SMS, apps, and in-store-it's about making sure that every single customer interaction feels connected. At the heart of creating these seamless experiences is data consolidation. Without a unified view of customer behavior, even the most brilliant marketing campaigns risk feeling disjointed. Imagine a shopper exploring products [...]