Keller Fay Group Blog Oracle Modern Marketing Blog - A Back To School Lesson For CMOs

August 16, 2016 by Steve Olenski, Oracle - Modern Marketing Blog Last week I told CMOs what they need to know about back-to-school shoppers. This week, it's a lesson that transcends all CMOs, be they B2C or B2B. Let's get started. You in the back, sit up straight. I see you back there. I realize it's your first day back to school and I realize you've been chief marketing officer'ing for a while now and you thought you were done with school and all that. But the fact is all of us - CMOs or not, should always be learning. So seeing this is back-to-school season for many around the country and world, I figured what better time for a lesson. Perhaps this lesson is more of a reminder for some. That's