KeHE Blog Functional Beverages: Why Consumers Are Drinking Their Way to Wellness

Remember when health and wellness beverages took up a shelf, maybe two, in the aisle? It's fair to say, those days are long gone! Today, there's a functional beverage frenzy in the food and beverage industry and the U.S. is at the epicenter, with the market growing 54% since 2020. Even though functional beverages are [...]The post Functional Beverages: Why Consumers Are Drinking Their Way to Wellness appeared first on KeHE.com.