Karmatech Mediaworks Blog How to Build a Strong Brand Positioning in Market Place?

As a customer, we all have the right to choose a brand or prefer one over another. Isn't? And that's the reason a brand wants itself to be well positioned and differentiated. The term used is 'Brand Positioning'. Let's explore what is it? Put simply, brand positioning is nothing but the positioning of your brand in the minds of customers. While making a brand visible (or setting up a brand's position), the ultimate goal is to create an impression in customer's mind that they start associating something desirable or specific with your brand. It obviously would require various strategies to be followed including promotions, distributions, pricing, and packaging. Brand positioning involves proactive and intelligent approach by the management and the team as the results are going to affect the brand in a bigger way. There are few things we need to mull over: First of all, forget to satisfy too...