Kapta Blog How to Get the Most out of Your Key Account Management Software even if your CRM Data is Garbage

Dirty CRM data is a problem. It decays 30-70% per year depending on the industry. ZoomInfo reported that this dirty data negatively impacts customer relationships in 54% of companies, leads to 25% more time being wasted, and contributes to the failure of 40% of business objectives. Don't let it hamper the efforts of your key [...]The post How to Get the Most out of Your Key Account Management Software even if your CRM Data is Garbage appeared first on Kapta - Your Customer Engagement Roadmap.