For the decision-maker in charge of a modern business, access to digital data is rarely the problem. Connected customers leave behind a trail of data - from their shopping cart to their purchase history to their social media behavior - everything can be tracked using online cookies. Physical Blindspot The difficulty arises, however, when customers ... Continue reading "What Is Presence Analytics and Why Does It Matter"The post What Is Presence Analytics and Why Does It Matter appeared first on July Systems.
