Retailers and critics inevitably question the role and future of a physical store. While optimists expected ecommerce sales to be confined to low margin items, naysayers predicted the demise of brick-and-mortar stores. Both are wrong. Sales in retail and ecommerce have been driven by two completely different reasons. While the primary reason behind the growth ... Continue reading "Value of in-store analytics in comparison to e-commerce analytics"The post Value of in-store analytics in comparison to e-commerce analytics appeared first on July Systems.
