Minifying images for a website or compressing them for an email is a daily returning routine for most people who deal with illustrating any sort of textual content. You can always minify PNGs and JPEGs on the server. This works very well and if you're managing a WordPress installation, there are a number of fine plug-ins that take the pain out of compressing images to their smallest possible size. But often compressing an image — and especially a JPEG — to its smallest possible size, introduces ugly artefacts. JPEGmini Pro seeks to avoid that.