JioHotstar: JioHotstar and VDO.AI Strengthen Advertising Innovation with Real-Time Contextual Targeting Across CTV and OTT

JioHotstar and VDO.AI are enhancing real-time contextual advertising capabilities across their Connected TV (CTV) and OTT ecosystem, enabling brands to deliver more relevant and responsive advertising experiences. Through the integration of a 'Creative Intelligence Layer', creatives can adapt in real time to signals such as temperature, AQI, match scores etc. As part of the engagement, VDO.AI deploys its DCO (Dynamic Creative Optimisation) Engine, enabling advertisers to integrate live data signals into ad experiences served across the JioHotstar platform. The VDO.AI technology stack brings together multiple real-time API integrations including weather intelligence, AQI and pollution data, sports score APIs, live news