Javier Blog How to create an effective email marketing campaign.

According to figures from the Direct Marketing Association (DMA), email marketing has now overtaken direct mail in terms of volume. This isn't surprising when you consider how much cheaper, more measurable and better targeted email can be than direct mail. If you haven't sent an email marketing campaign before, then following this 10-step process should help you carry out a campaign and ensure a successful return on your investment. 1. Plan your email campaign...