Digital magazines introduce a whole new world for magazine designers: interactive touch, videos and animation, slideshows and galleries. It's also a completely new experience for your readers. While some publishers decided to stick to a flat PDF, the most popular magazines go way beyond to dance for reader's attention. We, at Issue Stand, spent a lot of time experimenting with both flat PDFs and custom made interactive magazines. Is there a way to engage users, but cut the costs of production? We think there is. But let's go through an existing options first.Adobe Digital Publishing SuiteAdobe, the company behind inDesign, have created an additional tool allowing designers to make inDesign files more interactive. It provides all kinds of interactive elements: swipes, additional popups, animations, videos and audio files. There is a lot of options and you can really engage your user to spend more time in your magazine and at the same time, increase your ads revenue. But with great powers, comes great cost (you probably see what I did here :). This is, as far as I know, the most expensive solution there is. You not only have to pay for a Adobe Digital Publishing Subscription, which costs $495 a month, but also hire a designer and developer to make your magazine more interactive and then create an application to submit to the App Store. You also have to pay 0.3$ for every download of your magazine to Adobe. Things are getting to look pretty expensive.Is there a different way?You can always go with a cheap option and publish a flat PDF and that's totally OK. What we've noticed is the fact that iPad and Android readers are getting more aware, too. If they buy a digital version, they not only want a paper version content but also additional content & interactivity. They need more and they often punish you with 1-star reviews in the App Store or Google Play. This isn't cool, right?So what to do?We care about you but even more deeply we care about your readers. We want to grow your business together with you and the only way to do that is by satisfying your customers. That's why we spend a lot of time to find a middle way - way to make your magazine more interactive but cut the costs of production at the same time.Meet Issue Stand Interactive WidgetsIssue Stand allows you to simply upload PDF files and don't have to worry about the rest. We create your application, publish it in the App Store and let your track your sales. We care about your readers almost as much as you do, that's why we allow you to enhance your flat PDF magazines by adding an interactive layer with videos, audio files, photo galleries, slideshows and more. The best thing? You don't need to hire a designer or developer to do that. Simply open our PDF Editor, upload video and place it whenever you want. It's that simple. Let me show you how to do that in just 30 seconds:Wow, what else can I do?Well, besides videos, you can:embed all kinds of audio filesembed photo galleries and slideshowsadd "go to page" links and "go to web" hyperlinkslet your users send an email right from the applicationWhat's next?We're not stopping here. We know it's possible to come even closer to the amount of possibilities that Adobe Digital Publishing gives you. In just few weeks we will announce new ways to engage your users like social network sharing, full screen videos, popups with additional content and more. We will give you a pick from behind the scenes on the development process really soon, so stay tuned!Can I try it?We don't charge anything until your app is ready for sale in the App Store. Give it a spin and try us for free:Upload your PDF fileOla SitarskaFounder & COO of Issue Stand.I'm here to help, don't hesitate to contact me personally.
