iSpot.tv Blog Bringing TV Outcomes to the Forefront

TV and video advertising is undergoing a fundamental transformation. Proxy metrics are giving way to real business outcomes, with iSpot and Paramount leading the charge. Goodbye Guesswork, Hello Outcomes For years, marketers have relied too heavily on reach, frequency, and GRPs-metrics that, while useful, don't always connect the dots to what really matters: business results.... Read More