Chicago, Sept. 14, 2017 -- IRI®, the global leader in innovative solutions and services for consumer, retail and media companies, today announced it is expanding its E-Commerce Solutions Suite with the addition of the IRI E-POS Measurement Solution, which will offer clients a granular look into categories, brands, individual items (UPC level) and weekly level data on e-commerce purchases based on actual point-of-sale data from individual retailers at scale for the first time. In doing so, IRI has created a diagnostic tool that aligns the reporting of online sales with methods already in place for brick-and-mortar stores, leveraging the largest available collection of online sales data in the marketplace.
