Ipsos: Ipsos introduces Product Studio cutting product testing timelines by 35%

New Delhi: Ipsos has launched Product Studio, an AI-powered product testing platform designed to help companies bring products to market faster without compromising on quality and consumer understanding.The platform combines AI capabilities with Ipsos' research expertise and human insights to speed up product testing and decision-making. Co-created with leading consumer goods manufacturers, Product Studio enables marketing and insights teams to access product performance results within hours of fieldwork instead of weeks. According to Ipsos, the platform can reduce testing timelines by up to 35% while offering flexible customisation based on manufacturers' testing protocols and Ipsos' established methodologies."The context in which consumers engage with products has fundamentally changed - product testing must evolve with it," says Dr. Nikolai Reynolds, Ipsos Global Head of Product Testing. "Product Studio ensures businesses aren't just catching up - they're leading."As an AI-native platform, Product Studio introduces a new set of features designed to enhance product research and decision-making. It includes an early insights dashboard that helps teams make faster and more informed cross-functional decisions. The platform also offers on-demand synthetic data augmentation, enabling companies to accelerate product development while maintaining scientific validity. In addition, it uses next-generation discrimination techniques to uncover deeper insights into how consumers experience and compare products, along with dynamic meta-analyses that track changing trends across markets, demographics, and time.Product Studio integrates seamlessly with Ipsos' product testing capabilities, combining consumer videos, observational research methods, multimodal AI, AI agents, and smart labelling technology. This enables brands to capture authentic product usage insights quickly and at scale.Ipsos tests 10,000+ products annually in 90+ markets, with access to 5.5+ million respondents globally. Product Studio is now available in 11 markets, including Australia, Brazil, Canada, France, Germany, Japan, Mexico, the Netherlands, New Zealand, the United Kingdom, and the United States, with continuous feature updates and significant global expansion anticipated later this year. Anthony Dsouza, Group Service Line Leader, Innovation and Observer, Ipsos India, said, "Consumers don't experience products in isolated moments anymore - they experience them in motion, shaped by culture, context, and constantly rising expectations. Product Studio helps brands learn at that same speed, without losing the depth of human understanding behind great product decisions."Product Studio is expected to roll out in India soon through a phased approach, starting with limited access and gradually expanding to broader availability with localized compliance, infrastructure, and pricing considerations.