Press Release: IPC : IPC Media and Boku Partner on Innovative "Text-to-Pay" Solution, Offering Print Magazine Subscriptions with 'Marie Claire', 'InStyle' and Many More via Text

SAN FRANCISCO--(BUSINESS WIRE)--Boku, Inc., the global leader in mobile payments, is announcing a new partnership with IPC Media that allows new subscribers to sign up for print magazine subscriptions, without the need for a credit or debit card, by simply texting a keyword to a short number. This innovative solution using text-to-pay is expected to significantly increase print magazine subscriptions, particularly among young, mobile-first, consumers. After confirmation via text the subscriber