In the last moments of 2017, Google put through a change to its snippet length that had many SEO and digital marketing experts excited and maybe a little bit concerned. In short, the search engine giant has increased the limit of its snippets, (also called meta descriptions) from around 155-156 characters with spaces to around 273-320 characters. In this post, we'll have a look at how this change will impact on the future of your SEO efforts, and how you can leverage the change for your success.
