Intouch Solutions Blog More Complexity, Less Protection: Why Oncology Brands are Redefining for Survival

The pace of change in oncology is accelerating-and with it, the pressure on brands to adapt. From scientific advancements and precision medicine to shifting standards of care and practice consolidation, oncology is no longer just complex-it's chaotic. Oncologists are overwhelmed and the once-protected status of oncology is now in question. Brands that fail to evolve [...]