Intesource Blog Look outside the Box: Stretch Your Advertising/Marketing Dollars

Let's say you were challenged to solve a complex math equation with a paper and pencil or you could solve the equation with a computer program that would provide results more quickly that you could manually-the method you choose to get to the final solution is somewhat of a no-brainer-you choose the easiest, fastest and most efficient route to solve your problem.I think it's safe to say that just about every organization has advertising/marketing spend included in their annual budget. As an example, in 2015 Grocery Retailers averaged about 2.5 billion dollars in advertising expenditures. How can you ensure your organization is managing that spend most effectively and efficiently? Advertising and marketing are an integral part of any organization and the challenge for Marketing Professionals becomes coming up with new and creative ways to stretch those dollars on a daily basis. Imagine if you had a way to streamline some of your day-to-day operations and could focus your attention elsewhere.