To develop a 2-3 minute customer-centered sales pitch that opens up a conversation with your customer follow this five-step model.Picture for your customer a business opportunity or challenge. This means you must research your customer's industry to uncover its current and major issues. Perhaps you are selling Internet advertising to retailers. The business opportunity might be for the retailer to increase market share of online shoppers. Share an insight that came from your research. Uncover an [...]
