Internal Results Blog What Is Intent Data and Why Does It Matter To Marketers?

Intent data helps marketers connect various elements of a user's online activity to gain perspective on the relationship between motives, topic searches and buying. This category of data offers more profound insight than what you can gain from traditional forms of profile and behavioural data. The following is an explanation of intent data, along with [...]The post What Is Intent Data and Why Does It Matter To Marketers? appeared first on Internal Results: B2B Lead Generation Services.