InterEx Blog How to Target the Right Audience at Trade Shows

One of the most important keys to event marketing success is targeting the correct audience. Trade show attendance often requires a significant financial investment, and a blanket approach seldom gives you the best chance to maximize ROI. Therefore, it's crucial for exhibitors to have a keen understanding of their market and to mold strategy toThe post How to Target the Right Audience at Trade Shows appeared first on Tradeshow Booth Marketing - InterEx Exhibit Education Center.