Source: Interana Blog

Interana Blog Is True Data Democratization Possible When It Comes To Analytics?

Today’s organizations struggle with enabling employees to easily access and understand data when investigating an issue or testing a hypothesis. Data discoverability is almost impossible when it’s siloed in disparate warehouses or data lakes and is owned by technical teams and very difficult to decipher.  Not to mention, specialized skills or a lengthy ETL process is required to bring the data together for a simple analysis. Further, complications of GDPR and CCPA governance make a business's ability to understand their customers, ask questions, and perform simple analytics on an ad hoc basis even more crucial. 

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Greg Smirin

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Interana develops and provides an event data platform that allows businesses to track and monitor customer experiences o... Read more