Source: Interana Blog

Interana Blog A Few Thoughts on Product Analytics

Funnels, Flows, Retention, Sessionization... Nearly all ‘Product Analytics Manifestos’ tout these methods and KPI tracking techniques as key data-driven product management practices, but very few actually give an outline of what your workflow should look like. What questions should I start with? What should my final result look like? What actions should I take as a result? 

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Greg Smirin

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Interana develops and provides an event data platform that allows businesses to track and monitor customer experiences o... Read more