Intellimize Blog ABM 101: How to Personalize Your Account-Based Marketing Efforts

Whether you're dabbling in account-based marketing (ABM) or running a full-fledged program, you know that personalization is at the core of any successful ABM strategy. ABM is a B2B marketing approach where a marketing team identifies and targets specific accounts and prospects, rather than targeting a whole market. According to the Information Technology Service Marketing [...]