Insticator Blog How Publishers Should Handle Google's Cookie Reversal

With Google reversing its plan to phase out third-party cookies, publishers face a critical decision. In this blog post, we explain why shifting to a first-party data strategy is still the best move for the future. TV is full of "will-they-won't-they" romances. You've certainly encountered it: two characters with a lot of chemistry keep flirting, [...]The post How Publishers Should Handle Google's Cookie Reversal appeared first on Insticator.