We are living in an increasingly tech-savvy society. People appreciate the benefits of technology; they know what it can do for them and it enriches their lives. As ever-greater numbers of devices enter our homes and workplaces, we're ever-more comfortable using them for a wide range of activities. We shop, bank, book holidays, watch our favourite shows, stay in touch with loved ones... in short, digital is the go-to medium for getting things done.