In today's fast-moving environment, companies are under increasing pressure to adapt to keep up. Whether it's shifting consumer expectations, changing market conditions, or the ongoing discourse around Diversity, Equity, and Inclusion (DEI), some organizations are scrambling to respond. As a result, many are revisiting their mission statements and core values to ensure they remain relevant and reflective of the times. Does this "changing tide" affect you? In your rush to respond, are you making changes that feel reactive rather than strategic? In this month's blog post, insight180 President Wendy Baird offers a guide for B2B companies to maintain their brand identity when navigating the complexities of cultural change.The post Navigating the New Normal Without Losing Your Brand Identity appeared first on Insight180.
