INS Blog When to distribute your press release for maximum effect

Anyone can tell you that publicity is good for your company image and there is no such thing as a bad time to get media coverage. But what is the best timing to send out your news to the press? Traditionally press releases have the purpose to inform media and the public about certain news or events within your company or to highlight a product. While this is true to this day, press releases are so much more then that! Today press releases can be beneficial for your overall marketing activity