There is no question that ecommerce purchases are booming. I'm willing to bet that if many of you double click the home button on your iPhone right now, your mobile browser still has a flash deal or discount retailer website open from shopping online in bed last night. You're probably zoomed all the way in on that new pair of shoes or bar stool you've been salivating over for the past couple months.However, believe it or not there is a reason why the mall parking lot is still cram packed when you drive by that huge building you might have assumed was abandoned by now. 85% of total retail purchases still occur in physical store! Accordingly, savvy local businesses are taking full advantage of strategies that entice discount online shoppers to visit their local storefronts. This is especially true for traditional retailers selling high ticket items. A quick and simple way they are doing so is by advertising special in-store savings on their website.MAP pricing may restrict retailers from offering items below a certain price online, but nothing is stopping them from telling people who visit their website that "I have this item and I can save you even more money if you come visit my store!" Whether they have the item in stock or not, traditional retailers can still promote in-store pricing and have goods drop shipped for in-store pickup or directly to the customer's door - attracting customers who want to pay with cash and/or save them money on shipping as well.Ecommerce sites can't replace the in-store experience and consumer confidence that shoppers get when they can touch and feel the item they saw online. The only better feeling than a package arriving at your door is having that item you would have ordered online, today - deeper savings don't hurt either!Another advantage that local retailers have over online competition is that they understand their unique local market and can appeal to that insight through traditional and digital marketing campaigns. When promoted effectively, In-store pricing is a great tactic to compete with the "big box" retailers and take back local customers!