Now that businesses and advertisers have 24/7 access to their target market on any device, we have all become very familiar with the term "content is king." However, video has now emerged as the "king of content" and is essential to the effectiveness of any marketing or branding campaign. The opportunity to deliver a quick, efficient, targeted message to consumers who reply on video content makes it a priceless strategy that should be a focal point of your marketing plan in 2015. Here are 4 reasons why...Videos Deliver the Message QuickerIn the digital realm where information is consumed at a remarkably fast pace and attention spans are exceedingly short, videos are paramount to transferring the right amount content in the apt amount of time. The modern world of consumer information overload has seen the emergence of palatable visual storytelling as the perfect digestible content, suiting everything from 60-second commercial product videos to vacation films.Your Customers Expect VideosAs video continues to become the standard way of presenting an overview of a company, concept or product, consumers now expect that content and are searching for the play button as soon as they visit a website or use a search engine. Companies slow to embrace the creation of transparent video content are putting themselves at a disadvantage by not capitalizing on the opportunity to communicate a quick, comprehensive video message, and are likely to see an increase in website bounce rates and partially informed customers.The Emotional Appeal of Visual NarrationQuirky, animated avatars, multi-sensorial stimulation, upbeat, pop music, and quick, visual cues seemingly fuel a visceral, intuitive response. Such is the effectiveness of video marketing, a genre of visual storytelling that conveys a wealth of information in a condensed chunk of time that taps into all of the senses and provides lasting value with the brand. Videos appeal to the viewers' emotions, undeniably leaving a greater, indelible impression than text or even a static image could provide.Target Marketing for Video ContentVideo content is not only great for educating inbound customers on your website and video friendly social media platforms, but also for paid digital advertising. With instant access to easy to use self-service video advertising platforms like Facebook, YouTube and Brightroll, companies can gain exposure to specific consumers in their target market to increase lead generation and brand awareness at an affordable price. Because of custom targeting and powerful analytics that give advertisers the ability to quantify the consumption and/or success of a particular campaign, video ads should definitely take up a fair portion of your digital advertising budget in 2015.