Inner Spark Creative Blog Customer Journey Mapping: A Tool for Enhanced Customer Understanding

Customer journey mapping (CJM) is a powerful method for visualizing and understanding the experiences customers have with a brand across various touchpoints. In an era where customer-centric strategies are key to success, CJM has become indispensable for businesses seeking to enhance customer satisfaction and drive loyalty. This guide explores the process of customer journey mapping, its benefits in deciphering customer behavior, and its application in creating targeted marketing strategies.