If you want your brand, content, or nonfiction business book to get noticed, it's time to get NUDE. At least that's what Andrew Szabo, known as The Marketing Chef, says.In a 2015 interview on Voices of Experience, the National Speakers Association audio magazine, Szabo explained his acronym in terms of developing your brand. His points make as much sense when you are developing a nonfiction book as they do when you are developing a brand. Here's how it works:N Stands for Novelty. In order to capture attention amid the thousands of advertising messages your target readers experience each day, your message and nonfiction book must be fresh in some way. Don't, however, let this intimidate you. Your message might be novel with a fresh angle, methodology, or delivery.I recently read an article about trends in publishing cookbooks in Entrepreneur that proves the point. With the rise of free recipes online, many predicted that print cookbook sales would die.The post Use a Marketing Formula to Write Your Nonfiction Book to Build Your Business appeared first on InCredible Messages with Bonnie Budzowski.
