InContext Solutions Blog How to Compete in a Revived Frozen Food Aisle

Don't call it a comeback, but recently frozen foods are having a big moment in the retail spotlight. That's because CPG companies have started to offer more nutritious selections and interesting varieties beyond the typical processed frozen entrees and snacks. As CPG Matters points out, Nielsen has found that "U.S. sales from the freezer case advanced by 2.1 percent for the year ended in November... while unit sales were also up, by 1.2 percent." This seems to be due to the influx of new items including plant-based alternatives to pasta and rice, meatless and organic products, and more exciting entree options.