Incedo Blog Optimizing HCP Engagement: AI-driven Next Best Action with Incedo LighthouseTM on AWS

HCP engagement in the new era The engagement strategies for pharma representatives to connect with HCPs (Health Care Professionals) were already in a state of transformation. Covid-19 has only accelerated this process. With fewer HCPs now preferring in-person meetings and with the advent of new technologies, there has been a steady rise in the use […]