Source: Inboxmind Blog

Inboxmind Blog Will Email Die? NO

It's like saying, will Twitter die if Facebook, Instagram, Tumblr, etc. become more popular?Anything can happen in technology, but when it comes to the current state of "Email" technology - the answer is NO in the next foreseeable future. Here are 3 reasons why:Reason 1: The word "communication" is too broad of a spectrum. There is hardly any tool other than Email that is suitable for a certain spectrum of communication as explained below:number of people involved (one to one, one to team, one to masses, internal , external)directionality (primarily one way from sender to recipient, active two way, primarily from recipient to sender e.g. campaign to have each customer send their pictures using the product or click on like button)type of thought process (well thought out, structured thinking, formal style e.g. meeting summary minutes, adhoc, unstructured, informal e.g. quick chat back and forth),type of content shared (audio, video, text, pictures, micro blogs, blogs, articles, links, etc.)formal business environments, legal & privacy factors (information privacy, confidentiality, legal requirements on archiving & discovery, now a days encryption and content self-destruction are hot requirements)Others factors (alerts, criticality, etc.)Email is still the best choice for communicating: one to one, one to team (small to mid-size teams for sure), one or two way directionality (you expect some learning, feedback & response from recipient), structured thinking (email is expected to be mature well thought our response), primarily text content and business environments (guess what is the number one app used by corporations and governments). I would argue that there is no other communication tool that even comes close to "Email" when you communicate externally with clients, vendors and partners.Reason 2: Email is still your primary unique ID In spite of Facebook, Yahoo and other open social identity management systems, Email is still your unique identifier. No matter which phone, tablet, fablet or PC you use - you can access your email anywhere and any of these devices. When you start your account with Twitter, Facebook, Tumblr, etc. the Email address is still your primary identity. Although you can switch phone numbers etc., no one in this world will ever have the same Email ID as you (of course I am not talking about general or shared mailboxes) . So this is another reason, why Email will continue to stay alive and healthy in the many years to come.Reason 3: Smart Apps are constantly Rethinking EmailThere seems to be a general notion that Email is still the same like it was 25 years ago. It is not. People ignore the fact that smart phone phenomenon started less than 10 years ago. Earlier people had phones where they could talk and text, but not smart phones where they could use Email. And Email was indeed one of the top primary reason, the Wall Street and the Main Street started buying Blackberries and iPhones. Just in the last couple of years, there is a great innovation taking place in the Email Apps industry. From smart email notifications & alerts that are bringing it closer to text and chat type instant gratification, to managing your email by touch gestures and voice, absorbing email information by smart text-to-voice, and embedding calendars, contacts & chats within email client are improving the overall Email experience.Email is not meant for all types of communications. But for the spectrum of communication it is meant for, we will argue that as Smart Email Apps that take the user productivity & experience to a whole new level; and as text messaging and chats becomes overwhelming and duplicative - more users will return to old fashioned Email.Long live Email!

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Manish Sood's photo - CEO of Inboxmind

CEO

Manish Sood

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