Improve Digital Blog Taking the Pulse of Programmatic: First Price Auction Offers Transparency for All Sides

What happens when you create an open industry forum on a hot topic like the first price auction? The result is that both sell and buy-side start dispelling some of the myths around the trend. Reporting off the back of his break out session at Improve Digital's recent participant-driven <UN/NO> Conference in Venice, Andrew [...]The post Taking the Pulse of Programmatic: First Price Auction Offers Transparency for All Sides appeared first on Improve Digital Blog.