imonomy Blog How Google's Ad Blocker Is Forcing Publishers To Rethink Their Monetization Strategy

Google's plans to build an ad blocker into its popular Chrome web browser could have a dramatic impact on each publisher's monetization strategy. If the rumors are true, that is. According to the Wall Street Journal, this "ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types...The post How Google's Ad Blocker Is Forcing Publishers To Rethink Their Monetization Strategy appeared first on Imonomy Blog.