IMC received a brief, from PR Agency Launch PR, to photograph all 16,500 streets in central London (within a 6 mile radius of Charing Cross) covering 2005 miles over 50 consecutive days driving, in a zero emission Hyundai ix35 Fuel Cell vehicle. The campaign was called A Streetcar Named Hyundai. We were tasked with developing bespoke software and hardware to control the cameras mounted on the car with a view to creating ground breaking content for Hyundai's 10th Anniversary Event.Cast: IMC Productions LtdTags: custom solution, production, programming, interactive, event, animation and Audio Visual
