"As the stars of the highest-grossing animated franchise to date, Illumination's Minions have captured the imaginations and hearts of people around the world," said Janet Hsu, Chief Franchise Management Officer, Mattel. "We are delighted to partner with Illumination and Universal Brand Development to provide fans of all ages a deeper connection to these beloved characters. Mattel is committed to strategic collaborations with globally-recognized franchises, which are helping to drive our transformation into an IP-driven, high-performing toy company."
