Please note: I am well aware that most of you in the business world may think I am crazy for my next statement. I love watching reality TV. If I admitted that in the world of business networking, I'd say I would actually be laughed right out of the room. But I do, I love 'em. Let me clarify: I haven't invested any time into watching The Kardashian's. However, I do pay particular interest to the shows that focus on bringing in 'the expert' to help a failing business, particularly, Kitchen Nightmares, Bar Rescue and Tabatha's Salon Takeover. I know they seem over the top, and maybe they are. But once you peel back the 'fluff,' the professionals on these shows have insightful lessons I learned from reality TV that you can use to make your business better. There are three key takeaways: 3 Business Lessons I Learned from Reality TV Every industry should make it a priority to research their target audience, carefully select their business location and then develop their branding. In Bar Rescue, Jon Taffer always begins every episode by researching the neighborhood and the people in the area (after he goes in and yells at the stupidity of the owner). He always ends the show with a makeover for the bar. The makeover isn't just one that makes the bar look pretty - it's actually a complete rebranding. Think about it this way: would you put an upscale 5-star restaurant in the middle of a college campus strip mall? Put your entrepreneur hat on and think about what your customers would want. A business should hire employees for the skills that they bring to the business and NOT because they're friends or family. In [...]The post 3 Business Lessons I Learned From Reality TV appeared first on iima productions marketing & design chicago | web | social media |.
