Idealspot: IdealSpot, Inrix team to help businesses site new stores

For most businesses, location is a key driver in deciding where to build a store, and in the era of big data it's easier to more accurately pinpoint the best sites. IdealSpot Inc. is taking this service to a new level. The Austin-based company is now using Kirkland, Wash.-based Inrix Inc.'s traffic data to bolster its service that lets a car wash or restaurant owner combine demographic and drive-time data to make granular location decisions. Historically, vehicle traffic data have been costly to...