It's a fact that some companies catering to the private practice mental health practitioner take advantage of the ignorance of their customers in order to "up-sell" additional services. I'm not going to mention any specific names but it infuriates me when practitioners get taken advantage of! This article should hopefully demystify SEO and put to bed some outdated (and counterproductive) advice. Finally, this article should save you some money if you're considering or currently using an SEO "service." We've written about SEO before, however this article is specifically about the paid SEO add-ons offered by some website companies targeting mental health therapists.