i2i Web media Blog 10 steps to doubling print ad ROI, using inbound marketing

Advertise With Greater Confidence Knowing You're Maximizing Your Response Rates "Half my advertising money is wasted. The problem is that I don't know which half", said William Lever, founder of Lever Soap Company back in 1886. Sadly, well over a century later, it's estimated that 50 percent of advertising budgets are still wasted on programs [...]