HYP3R posted a video "Adobe and HYP3R unleash the third wave of location marketing" on VIMEO

To celebrate the launch of HYP3R's partnership with Adobe we hosted a party and fireside chat in the courtyard of our Pacific Avenue HQ. That night we learned first-hand from Julie Hoffmann, head of industry strategy in travel and hospitality for Adobe, and 24 Hour Fitness VP of Marketing Mike Carney, how essential location data has become to fostering experience-based business models in today's highly competitive world.Cast: HYP3RTags: location marketing, adobe, location marketing cloud, hyp3r and marketing