HXL Blog Fewer Form Fields = Higher Conversion Rates: "Alternative Fact"?

Way back in the day (in 2008!), Marketo ran a study that concluded that reducing form fields from nine fields to five improved conversion rates by 34%.¹ I, myself, have run lead form tests that yielded up to 300% increases in conversion rates. Enough marketers gained the same learnings from their own A/B testing back [...]The post Fewer Form Fields = Higher Conversion Rates: "Alternative Fact"? appeared first on HyperX Media.