Hotcards Blog A Mug Is Not Just a Mug

As a marketing pro, you're responsible for raising eyebrows and response rates - impressing both your clients with ideas, and your boss with results. To that end, you need promotional items that make sense, and also lead to dollars and cents. With the right approach and strategy, promo items can help boost your brand as well your revenue. The first thing you should know: Don't let your head go in circles like a child's fidget spinner. Don't begin with the truth that you have tens of thousands of product options. That's like looking at the night sky and soaking in every constellation. Might be fun, but let's begin with one - one North Star brand concept you need the product to convey. Let's say you manage the marketing team at a regional bank, and you have an upcoming open house to celebrate a new location. Your company's logo can appear on practically anything, so the event's promotional success isn't about [...]The post A Mug Is Not Just a Mug appeared first on Hotcards Blog.